
We decode complexity so you can lead with certainty.
Y Station is your trusted advisor—uncovering critical insights, crafting decisive strategies, and making data-driven decisions so you can lead, build, and succeed.
Research
Evaluation
Strategic Communications
Strategic Planning & Consulting
Facilitation & Moderation
Stakeholder & Public Engagement
Issues & Crisis Management
Special Projects


What is a Y Station?
Y Stations were a distributed intelligence collection network in WWI & WWII that fed signal data to central sources – most famously into Bletchley Park. This was critical information the Allies relied upon to make some of the most crucial decisions in both wars.
We may not locate encroaching U-Boats, but our company nonetheless mirrors our namesake. Seeing an emerging gap in the ability to discover deep, resonant insights and properly serve leaders and organizations dealing with increasingly complex public issues and relationships, research veteran Tracy With and public affairs and engagement specialist Chris Henderson came together to form Y Station Communications & Research.
We are a company obsessed with informing and facilitating critical decision-making.
We are a strategic communications and research firm committed to guiding leaders and executives through complex challenges and major organizational shifts.
We find the right signals and untangle the wires to allow you to make the high-stakes decisions you know you need to be making.
What do we do?
Research
With over 30 years’ experience in insight gathering and a vast quantitative and qualitative research portfolio, we’re a trusted source for clients looking to harness valuable perspectives.
Evaluation
Close the gap between data and decisions. Our team has Canadian Evaluation Society (CES) certification and will help paint a clear picture of where you’re at, what’s standing in your way, and where you should be going.
Strategic Communications
From speechwriting to communications audits to reputation management, we’ll help you take the right steps to inform your audiences, control your narrative, and shift perceptions.
Issues & Crisis Management
The success of a crisis response is determined by speed and accuracy. With an emphasis on proactive preparation, we provide the support you need at all stages of issues management—from planning, to response, to recovery.
Strategic Planning & Consulting
Elevate your organization’s purpose and move forward with intention. Our strategists will help you define your direction, pinpoint your priorities and create an action plan to get there.
Stakeholder &
Public Engagement
Great engagement builds external confidence in the decisions you make. Hear from the people who matter most to your organization, get to the root of public opinion, and incorporate their insights into the work you do with customized engagement designs. The more complex the issue, the better.
Facilitation & Moderation
We can run your meetings. We’re experts at navigating group dynamics to find answers to tough questions. Our facilitators will help you make the most out of your networks and guide you through the weeds to clarify your direction.
Special Projects
From creating 10-year plans, communicating mergers, dealing with existential threats, and strategic transformations—we know how to guide you through your critical moments.
Who do we work
with?
Whether you are with an association, a non-profit, an institution, a municipality, or a major corporation, you know your business, your ambition, and the critical decisions you need to make. We help you put together the pieces to get you there.
Our recent clients have included:
Agencies, Boards, & Commissions
Edmonton Metropolitan Region Board
Winnipeg Metropolitan Region Board
Alberta Motor Vehicle Industry Council
Public Service Pension PlanAutomobile Insurance Rate Board of Alberta
Arts & Culture
Canadian Alliance of Fringe Festivals
Edmonton Heritage Council
Two Rivers Gallery
Edmonton International Fringe Festival
Edmonton Arts Council
Government
Government of the Northwest Territories
Parks Canada
City of Edmonton
City of Lethbridge
City of Airdrie
City of Regina
Strathcona County
Health Care
Health Sciences Association of Alberta
College of Licensed Practical Nurses of Saskatchewan
College of Opticians of Ontario
Alberta Women’s Health Foundation
Industry & Safety
Alberta Construction Safety Association
General Presidents’ Maintenance Committee/National Maintenance Council
CWB Welding Association
Non-Profit
End Homelessness Winnipeg
Homeward Trust Edmonton
Winnifred Stewart Association
HIV Edmonton
Archive Society of Alberta
Post-Secondary
University of British Columbia Properties Trust
University of Alberta
University of Calgary
Private Sector
ATCO
Shell plc
MacLab Developments
Varme Energy
We Know Training
Who is Y Station?
When the stakes are high and the challenges are complex, Y Station is your partner in uncovering critical insights, problem solving, and navigating critical decisions. With rare talent and deep expertise, our team works alongside you to deliver what others can’t— clarity and confidence when it matters most.
-
PARTNER & CHIEF OF RESEARCH AND EVALUATION
One of our founding partners, Tracy With is one of the only Credentialed Evaluators in Alberta, and has been leading research teams and complex projects for more than 20 years.
Roles: Evaluation, Market Research, Research Design, Public Engagement, Stakeholder Engagement, Session Facilitation
-
PARTNER & CHIEF STRATEGIST
Chris is an award-winning strategist, campaign manager, and advisor known for his work leading complex social, political, cultural, and economic initiatives and organizational transformations.
Roles: Executive Support and Coaching, Campaign Development, Strategic Planning, Comprehensive Strategic Communications, Public & Stakeholder Engagement, Session Moderation & Facilitation
-
DIRECTOR OF OPERATIONS
In addition to deftly leading the day-to-day operations of Y Station, Jillian brings deep expertise in marketing and project management from years of running major, multi-million dollar and multi-channel campaigns on-time and on-budget.
Roles: Project Management, Organizational Operations, Marketing Content, Public & Stakeholder Engagement Management, Session Facilitation
-
SENIOR RESEARCH ASSOCIATE
For 16 years, Emily has been running research programming and analysis for every evolution of Y Station - in the process, she has created hundreds of surveys, data tables, and presentations for clients of every shape, size, and sector.
Roles:Evaluation, Market Research, Research Design, Data Analysis, Public Engagement, Stakeholder Engagement
-
STRATEGIST
Amanda has spent two decades strengthening every organization she works with. Her career has been focused on high-impact roles as a governance director, policy director, non-profit executive, and Chief of Staff in government.
Roles: Governance Advising, Strategic Planning, Comprehensive Strategic Communications, Public & Stakeholder Engagement, Session Facilitation
-
RESEARCH ASSOCIATE
Anthony designs rigorous research and leads our data collection team, applying an MSc in Risk & Community Resilience to real-world problem-solving, and highly-regarded jurisdictional scans.
Roles: Evaluation, Market Research, Research Design, Data Analysis, Public Engagement, Stakeholder Engagement, Session Facilitation
-
STRATEGIST
Armed with an MA in Communication & Technology, leadership roles on successful election campaigns, and experience in municipal political offices in Alberta & BC, Ann’s practice focuses on city-building and public-sector strategy & communications.
Roles:Campaign Development, Strategic Planning, Comprehensive Strategic Communications, Public & Stakeholder Engagement, Session Facilitation
-
STRATEGIST
Shereen is a natural capacity-builder. Whether leading new communications formats in marketing agencies, acting as an in-house publisher, or advising clients across Canada as a strategic counsellor and communications auditor - her work addresses challenges with clarity and impact.
Roles: Strategic Planning, Comprehensive Strategic Communications, Marketing Content, Communications Auditing, Public & Stakeholder Engagement, Session Moderation & Facilitation
-
SENIOR RESEARCH ASSOCIATE
Applying a MA in Sociology, Nickela brings over 14 years designing and managing public sector and government research and corporate planning focusing on safety, health care, and education.
Roles: Evaluation, Market Research, Research Design, Data Analysis, Public Engagement, Stakeholder Engagement, Session Facilitation
Drop us a line!
Have a question you need answered? A problem you need solved? An idea you want to build on?
We’re here to help.